Brand It Til You Land It :
Marketing yourself online is extremely important in the 21st century, where the internet plays a huge part in several aspects of life, particularly in business. It is fairly common, when recruiting candidates, for professional recruiters and hiring managers to employ Social Recruiting as part of their recruitment strategies to obtain top talent. Often, we hear the term ‘brand’ being applied to large companies; however, there are many ways you can use the same techniques to sell yourself (even if you are not a freelancer or entrepreneur). A clear personal ‘brand’ is that extra something special that will increase your ability to land your dream job and climb the career ladder!