Brand It Til You Land It :
Marketing yourself online is extremely important in the 21st century, where the internet plays a huge part in several aspects of life, particularly in business. It is fairly common, when recruiting candidates, for professional recruiters and hiring managers to employ Social Recruiting as part of their recruitment strategies to obtain top talent. Often, we hear the term ‘brand’ being applied to large companies; however, there are many ways you can use the same techniques to sell yourself (even if you are not a freelancer or entrepreneur). A clear personal ‘brand’ is that extra something special that will increase your ability to land your dream job and climb the career ladder!
If you are going to a job interview or expect to be presented with a job offer from a company, guess what? Part of today’s hiring practices for recruiting candidates include researching you via Google, and your Social Media accounts. They want to make sure that they’re hiring good employees.
But who says that the company to which you are applying is right for you?